Public relations
By focusing on public relationships, as opposed to public relations, we acknowledge that every organisation has a unique set of relationships that require dialogue. The Fordist principle of one size fits all cannot apply
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Measurement
Traditionally, the focus of PR measurement has been on the value of media relations without addressing other important aspects of PR such as brand and reputation.
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Web PR
Coined in 2005, the term Web 2.0 refers to a "set of principles and practices that tie together a veritable solar system of web sites that demonstrate some or all of those principles, at varying distances from the core
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Social Media
With the effectiveness and influence of social media and Web 2.0 marketing, and the ease of access to these tools, the question is not if these technologies will play a part in your marketing mix and 2010 business strategies, but when, and by whom.
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Branded Content
Pleiades Media's years of experience in communications has taught us the value of good quality content. This applies to both traditional and online media. Our understanding of branded content extends to the provision of entertaining or interesting copy and multi-media.
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Global Reach
Pleiades Media is a passionately South African company with global reach through our international PR management system, which gives us access to 55 000 media titles throughout the globe.
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